Creator of striking content and experience,
with the power of music, visuals and story-telling.
ALPINE : SOUNDWARDS
We created the branded movie for Japan’s premium car audio ALPINE, that has users and fans all over the world. With SOUNDWARDS “To the place where there’s great sound” as the concept, we visualized its simple but strong message: Great sound inspires us and the most exciting spaces are the best sounding ones, attracting passionate people. Using the microdrone, we brought out the feeling of being pulled towards that enchanted atmosphere through dynamic camerawork. The music was written by world-class artist Hiroshi Watanabe (known as KAITO), released via Germany’s largest label. The film direction/DP was done by Senzo Ueno, and the overall production through the collaboration of JKD and Creative Agency Drill.
Projection Mapping and Lighting Show : Upopoy Kamuy Symphonia
Japan’s first-ever national facility that shares the Ainu history and culture, Upopoy, made its grand opening on July 12th Sunday in Shiraoicho, Hokkaido.
It consists of a folklore museum, an interactive field museum, and an Ainu symbiotic park – a hub to revive and develop the fading Ainu culture once again.
JKD was given the privilege to work on the huge projection mapping & lighting show – the highlight night event for Upopoy – that started on Saturday, July 18th. The 14 minutes delicately and dynamically hand drawn full animation, in sync with soul-stirring music and sound design, illustrates the genesis myth of the Ainu culture. The visual piece is projected mainly onto the walls of the dome-shaped Cultural Exchange Hall, as well as the surrounding hills, rivers, and sculptures. Lights set up in various places across the vast site syncs tightly with the music and mapping images and bring about a mystical spatial presentation that pulls the audience right into the story. We can proudly say that this piece definitely ranks in JKD’s TOP 3 audio-visual works. Music was composed by OKI, a world-class musician and leader of the OKI Dub Ainu Band, as well as Kuniyuki Takahashi, based in Hokkaido but well known across the globe. 4 animators, Ryoji Yamada, Tatsuyoshi Ariyoshi, Hana Ono, Yutaro Kubo put their heads together in collaboration to create the most astonishing and authentic animation expression possible. The opening and ending motion is by Shotaro Tomiyama + Ko Kudo from the JKD visual team, and the overall visual direction by Shane Lester.
This special feature is shown every day except for Monday until 8/30. After September, Sat, Sun, and Public Holidays, a few times per day after sunset. No reservations needed.
If you plan to visit Hokkaido, you mustn’t miss it!
Butterfly : Dignics
A branded film for ping pong brand, Butterfly. Featuring 2 genus players, 16year old Tomokazu Harimoto and Timo Bol from Germany, the film turned out to be striking content, capturing their amazing performance and rallies with tight synchronization between astonishing sound design and visual that merges live-action and CG beautifully. A great collaboration with the team including director Takcom known from W+K Tokyo Lab years and media artist Nobumichi Asai. We focused on how to fuse the authenticity of ping pong and creativity. And this is the result of creative discussions with the client and all the staff members. Please check out.
Blue Parclock : Audio Visual Installation
JKD produced “Blue Parclock”, a permanent audiovisual installation at Global Ring in Ikebukuro Station. Blue Parclock is an audio-visual installation that runs every hour on the hour. The content changes every hour by analyzing real-time information such as time, weather, temperature, and humidity. Based on these data, sound elements created by a music artist, Kuniyuki Takahashi, automatically generate original different music tracks each time, and the music synchronizes with visual images on the screen, the fountain, and the ring lights. The concept is “Nature,” “Earth,” and “Boundary.” Please come experience the boundary that reminds us of the beauty of the earth that is made with a delicate balance of order and disorder.
Speedo: Water Baby
JKD Collective directed and produced ‘Water Baby’, a branded video for Australia-born swimwear brand, Speedo.
Our concept takes as its base the fundamental question: “Why do humans swim?” Featuring an astounding underwater performance by Olympic medalist synchronized swimmer, Raika Fujii, the piece explores and re-examines the deep connection between people and water.
The music was written by world-renowned composer Jun Miyake, whose original re-arrangement of the Japanese national anthem, ‘Kimigayo’ was performed during the Rio 2016 Olympics closing ceremony. The expressive sounds of the Bulgarian choir in this piece conjure a sense of life and leave a lasting impression.
Helly Hansen: Be With Water
JKD Collective produced and directed a brand video for Helly Hansen, a sportswear brand originating from Norway, known for their high quality waterproof wear and marine sports style.
Alongside Helly Hansen’s “BE WITH WATER” concept, we created a film that captures a sense of tranquility and cultivated sensitivity while illustrating the characteristics of the brand which has a history of over 140 years of work in close connection with “water”. This includes its famous waterproof technology that supports various outdoor lifestyles such as sailing, trekking, and snow sports.
With Yasuhito Tsuge as director, we aimed to create a film that reminds people that we coexist with “water”. Through the eyes of a trekker, the video shows the journey of water as it falls from the sky as rain, runs through the mountain, along the river, and finally into the great sea. The vast natural landscapes filmed by drones and bold close-ups using macro lenses create a mysterious atmosphere, while the very limited music/sound design calls on a Japanese-like sense of beauty, spirituality, and fear towards mother nature.
Goldwin Ski: No Skier Version
JKD planned and produced a brand movie for Goldwin, a comfortable and reasonable Japanese sportswear brand with over 50 years of history.
It was shot in Hachimantai, a mountain rising 1,613m above sea level stretching over Iwate and Akita prefectures. The video captures an invisible skier ripping down the quiet mountain leaving beautiful trails in the powdery snow, manifesting the brand’s image of minimalism. DJI Inspire 2, the latest version of drones were used for the shoot, capturing two professional backcountry skiers, Katsuyuki Kohno and Kazushige Sekiya carving through the snow 2km away.
In this version, the figures of the two skiers are erased in the post-production process to enhance the beauty of the skiing tracks left on the fresh powdery snow and the presence of the skiers ahead. Thus ultimately the audience can experience themselves almost merging into the vast nature. The film direction was done by Chris Rudz, and the music was produced by Berlin-based composer, Midori Hirano.
Jacob Collier : With The Love In My Heart
Two-time Grammy award winner and YouTube star, Jacob Collier, is a crossover jazz vocalist and multi-instrumentalist. JKD is proud to have planned and produced Jacob Collier’s music video, “With The Love in My Heart” that features on the first volume of an extraordinary 40-song project titled Djesse. In order to capture Jacob’s vibrant musical polymath, we have created a whimsical maze of mirrors combined with imaginative landscapes generated using computer graphics. In the music video, Jacob travels between the real world and a dream-like state, provoking various visual distortions and surreal illusions along the way.
THE NORTH FACE: GLOBE FIT INSTALLATION
JKD has designed and produced this audio visual installation for the outdoor brand, The North Face, showcasing it’s latest product ‘Globe Fit’. The transparent organic EL display was used for the installation created for The North Face Play store in Hibiya Midtown.
The Globe Fit design is constructed from one thread, which inspired us to create a 10 minute-long video that combines a hand-drawn animation by the artist, Tatsuhiro Ariyoshi, as well as an audio-reactive visualizer that was produced in collaboration with the programmer, Masayuki Daijima.
shu uemura x Takashi Murakami: Tokyo Wrapping
JKD produced a branded movie titled “Tokyo Wrapping” for the launch of shu uemura’s holiday collection featuring the artworks by Takashi Murakami.
It is a story of a female figure and a sphere-shaped drone character that flies freely around Tokyo after dark to wrap the city with digital ribbons. Murakami himself did a cameo in the movie.
The digital ribbons were shot using a technique called light painting and a tool called Pixelstick. The athletic dancers performed while holding the Pixelstick to leave the beautiful trail of lights, resulting in the glowing colorful ribbon wrapping the city of Tokyo dynamically and gracefully.
JKD has selected to work with one of Japan’s top visual creators, Genki Ito. The chemistry between Murakami’s art, Genki’s aesthetic, and JKD collective’s creativity resulted in this beautiful movie just in time for the holiday season.
Coleman : Welcome the Unexpected
A hybrid short film combining a road trip movie and a freestyle rap music video for an outdoor brand Coleman.
A special short film for outdoor brand, Coleman, capturing 4 rappers, including Chinza-Dopeness and Dengaryu doing an impromptu freestyle rap session in nature. Based on the concept, “Immerse yourself and enjoy everything that happens in nature, even welcome the unexpected”, this is a hybrid film of a road trip movie where rappers overcome unexpected happenings and make their way to the camping spot and a music-video – like part where they gather around the campfire and perform the improvised rap session after an incident-filled journey. Without doubt, the best part of this film is (starts around 2:32) where 4 guys rap in a cypher (one after the other) based on inspiration from being in nature. Directed by Sojiro Kamatani, the best known for directing the viral movie, “Ninja High School Girl” “Definition of Japanese Kawaii”and track made by Olive Oil.
MONTBLANC: 能オペラ AOI -Special Show-
On May 25th at the Kiyomizu temple in Kyoto, with JKD collaborating on visual images, artist Ryoko Aoki performed a 1-night only Nopera Live Show where she mixed traditional Japanese ”Noh” with contemporary music and fashion. This event was held exclusively for the 50 VIP guests that were invited by fountain pen brand MONTBLANC, on releasing their limited edition product in collaboration with ”Chiso”, a Kyo Yuzen store long-established since 1555. The performance was based on ”Aoinoue” from “The Tale of Genji” written in 1008, in which strong emotions of sorrow and resentment are portrayed. Japan's oldest form of art ”Noh” combined with contemporary music and a dynamic cube-shaped screen projecting edgy visual images, many experienced and witnessed the mixture of Japanese aesthetics at its high level. Please take a minute to check it out!
Kaleidoscope with Mirror Harrier
The first work of JKD Collective this year is Kaleidoscope INSTALLATION which took place in Roppongi Hills for Toyota Mirror Harrier. We projected 30 types of fresh audio + visual content with the concept of “space trip” onto the 7m mirror tunnel . The audience was able to choose his content from the tablet controller and customize its color to project his original kaleidoscope visuals. Received a great reaction from a wide range of people who visited the venue.
Heart Beat Music: Brand Movie for C3fit IN-Pulse by Goldwin
Brand Movie for C3 Fit In pulse that can measure human’s heart rate by just wearing it. We converted the runners heart beats into real-time music and played on the track field. And this film documented the process of creating “Heart Beat Music” by an ensemble of 4 runners. Technically it was not an easy project, but the concentration and skill by the great team led by Kosai Sekine produced a miracle in capturing the real emotions of the runners.
Tsurugajo Projection Mapping “Haruka”
This was the first projection mapping in the Tohoku area held at Tsurugajo, a Japanese castle in Fukushima with over 700 years of history. It was produced by NHK Enterprise and Aizu city to encourage reconstruction after the 3.11 earthquake.
Set to a beautiful music piece composed by Ryuichi Sakamoto, JKD produced a 5-minute video with the theme of seasonal changes and cherry blossoms which was projected onto the castle walls using 16 projectors. The team, involving more than 10 creators centered on JKD artists Genki Ito and Gino Woo, went through an intense production but achieved great success, moving the hearts of the local people.
On 3/8 a sneak preview was held for the press, garnering a response far exceeding our expectations. The performance was picked up as a top news item by NHK at 9 pm that day, leading to many visitors for the next 2 days. We received great responses from the local people saying it was very touching. It was a moving and meaningful experience to have the opportunity to be involved in this project.