ALPINE : SOUNDWARDS
Client : ALPINE
Execution : Branded Film
Role: Creative Director, Producer
We created the branded movie for Japan’s premium car audio ALPINE, that has users and fans all over the world. With SOUNDWARDS “To the place where there’s great sound” as the concept, we visualized its simple but strong message: Great sound inspires us and the most exciting spaces are the best sounding ones, attracting passionate people. Using the microdrone, we brought out the feeling of being pulled towards that enchanted atmosphere through dynamic camerawork. The music was written by world-class artist Hiroshi Watanabe (known as KAITO), released via Germany’s largest label. The film direction/DP was done by Senzo Ueno, and the overall production through the collaboration of JKD and Creative Agency Drill.