shu uemura x Takashi Murakami: Tokyo Wrapping

Client : shu uemura cosmetics Inc.
Execution : Branded Film
Role: Creative Director, Producer

JKD produced a branded movie titled “Tokyo Wrapping” for the launch of shu uemura’s holiday collection featuring the artworks by Takashi Murakami.
It is a story of a female figure and a sphere-shaped drone character that flies freely around Tokyo after dark to wrap the city with digital ribbons. Murakami himself did a cameo in the movie.
The digital ribbons were shot using a technique called light painting and a tool called Pixelstick. The athletic dancers performed while holding the Pixelstick to leave the beautiful trail of lights, resulting in the glowing colorful ribbon wrapping the city of Tokyo dynamically and gracefully.
JKD has selected to work with one of Japan’s top visual creators, Genki Ito. The chemistry between Murakami’s art, Genki’s aesthetic, and JKD collective’s creativity resulted in this beautiful movie just in time for the holiday season.