THE NORTH FACE: GLOBE FIT INSTALLATION

JKD has designed and produced this audio visual installation for the outdoor brand, The North Face, showcasing it’s latest product ‘Globe Fit’. The transparent organic EL display was used for the installation created for The North Face Play store in Hibiya Midtown.

The Globe Fit design is constructed from one thread, which inspired us to create a 10 minute-long video that combines a hand-drawn animation by the artist, Tatsuhiro Ariyoshi, as well as an audio-reactive visualizer that was produced in collaboration with the programmer, Masayuki Daijima.